Colgate aims to reinstate the optimistic spirit behind Filipino smiles with their #SmileStrong Campaign.
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Colgate's #SmileStrong Campaign |
With Colgate's #SmileStrong campaign, the brand is showcasing the Filipinos' optimistic spirit in a different light, galvanizing them into progressive action. Enter Optimism in Action where people can make an effort to enact positive change, tackling challenges and issues head-on with a strong smile, fully believing in the bright future they aim to create.
Colgate's latest campaign highlights and celebrates the remarkable efforts and achievements of such people while encouraging the optimist in everyone to take action with a bright smile and win the hearts of others in the process.
Muses of Positive Change
#SmileStrong spotlights three exceptional individuals whose Optimism in Action sparked positive change among their respective communities and social spheres. Arizza Nocum, Candy Pangilinan, and Brina Maxino share the same bright smile, born out of their own individual hardships and the strength they mustered to achieve what convention told them they couldn’t.
Arizza Nocum, Champion for Peace
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Arizza Nocum |
Brina Maxino, Special Olympics Global Ambassador
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Brina Maxino |
Candy Pangilinan, Special Needs Advocate
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Candy Pangilinan |
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