L'Oréal PH Announces Sustainability Roadmap
2019 was the year I started getting more serious with skincare. I'd say it was the perfect time that I got introduced to Kiehl's Philippines (L'Oréal PH distributes them) because after searching for the best Kiehl's products for my current skin's needs, I also learned that their brand's principles align with mine. As someone who just started investing in skincare, I wanted to make sure that I get my money's worth while also being eco-conscious at the same time.
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| My current Kiehl's stash! 🤩 |
But L'Oréal PH's sustainability efforts don't end here. They've also established a 2030 roadmap to create a beautiful and sustainable future for all of us – sustainable e-commerce, consumer empowerment, and education through Green Beauty, and social empowerment through the nationwide expansion of its beauty education program, Beauty For A Better Life.
Transforming L’Oréal’s business to respect “planetary boundaries”
In the context of growing environmental and social challenges, L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments across the following specific areas: fighting climate change, sustainable water management, respecting biodiversity and the preservation of natural resources, all in accordance with what scientific experts demand and grounded on what the planet needs.As concrete examples of what L’Oréal wants to achieve: by 2025, all of the Group’s manufacturing, administrative and research sites will reach carbon neutrality by improving energy efficiency and using 100% renewable energy and by 2030, 100% of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources.
Moreover, the Group will be dedicating €50 million to finance damaged natural marine and forest ecosystems restoration projects through a fund called the L’Oréal Fund for Nature Regeneration and another €50 million will be directed to financing projects linked to the circular economy.
Empowering L’Oréal’s consumers to make sustainable consumption choices
L’Oréal has also affirmed its commitments to engaging its customers, suppliers, and partners in the Group’s transformation process. To empower its consumers to make more sustainable choices, L’Oréal has launched its Product Environmental & Social Impact Labelling endorsed by independent scientific experts, which is a world-first that rates products from A (world-class for sustainability) to E based on their environmental impact, for areas including carbon footprint and manufacturing processes.The first brand to implement the new methodology as of 2020 is Garnier for its hair care products. This labeling will progressively be extended to other countries, L’Oréal’s brands, and product categories.
A Greater Commitment to Addressing Social Challenges
The expansion of their beauty education program, Beauty for a Better Life, is also part of their ongoing commitment to ensuring women in the most underprivileged circumstances are provided means to regain their confidence and self-respect, to enhance their skill-set and are empowered to reintegrate back into society and gain employment or be self-employed.
Moreover, the Group will be spearheading new programs and partnerships geared towards taking even greater responsibility to address some of today’s most pressing social challenges. L’Oréal Philippines will be cementing key programs with Philippine Business for Social Progress (PBSP), which is one of the brand’s long-standing partners for 10 years and running.
On a global level, L’Oréal created a €50 million charitable endowment fund, which will support field organizations and local charities in their efforts to fight poverty, help women achieve social and professional integration, provide emergency assistance to refugee and disabled women, prevent violence against women, and support victims.
Garnier and the Power of “Green Beauty”
“Garnier aims to go further and commit to Green Beauty, an end-to-end approach to sustainability that is set to transform the brand, helping to reduce their environmental impact at every stage of its value chain. We are fuelled by the vision to constantly innovate and reinvent the consumer experience and to empower every consumer to make more informed, sustainable choices,” said Isabel Falco, Marketing Director of Garnier and L’Oréal Paris Philippines.
Garnier plans to launch in the Philippines its Green Parcel and Green Spaces initiatives and will be championing a Green Education program together with its partners.
Garnier has been at the forefront of powering L’Oréal’s sustainability endeavours. Their products contain more than 90% natural origin ingredients, certified organic product ranges, and vegan formulas. Garnier has also ensured that packaging is made from recycled plastic and is more recyclable, with an end goal to use Zero Virgin Plastic by 2025. In the pipeline are also the inauguration of their Green Stores and Green Parcel initiatives, as well as their Green Education to continue providing an opportunity for consumers to make informed and sustainable choices.
These initiatives in place make me look forward to how conglomerates like L’Oréal can be a part of the solution to the current world's problems and inspire other companies to follow their lead towards a better and sustainable future for all of us.💚
Stay updated with this movement by heading to the L'Oréal Philippines website here for updates.
Stay updated with this movement by heading to the L'Oréal Philippines website here for updates.
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