RCBC Reveals “We Believe in You” Philosophy
I can remember during in my college years, RCBC was the first bank I entrusted my savings with. They were accommodating to students like me back then. And opening an account to their humble bank was a no fuss. 🙌🏼
Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, today unveils its new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.
“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.
“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.
“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.
RCBC Chief Marketing Officer Ms. Ces F. Natividad shares the inspiration behind the bank’s fresher, younger new logo, and new corporate Philosophy “We Believe in You”. |
Natividad cited a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.
Natividad also cited the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.
RCBC President & CEO Mr. Gil. A Buenaventura delivers the opening remarks during the bank’s formal unveiling of its new logo and corporate philosophy “We Believe in You”. |
“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad added.
RCBC is also currently holding the Save Up & Fly promo where a lucky winner can win an all-expense paid trip for two to Europe. Interested to know more, simply click here. ;)
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