Can Flavor Help you Find #LoveAtFirstTaste? + Giveaway

by - Thursday, April 28, 2016

Given the different means of finding love nowadays, who would've thought that #LoveAtFirstTaste can be another way to discover this indescribable feeling? I mean over food?

Watch the social experiment that Knorr conducted to showcase how flavor can be catalysts to life's meaningful connections:

Basically, two complete strangers were paired up in a blind date on the basis on their love for the same flavors. The result? An entertaining film that underpins how each culinary experience and flavor creates distinct memories and feelings with people, discovered using the Flavor Profiler!

The research behind this new campaign spoke to 12,000 people in 12 different countries, on the ground breaking role flavors play in our lives. With 83% of responders claiming to be more attracted to people who enjoy the same food flavors as them, this fuelled the idea that your personality flavor can truly help in making a meaningful connection and determine the depth and quality of our various relations – whether with family members, friends and peers, or even romantic partners.  80% see flavor as an important part of their everyday life. In fact, 69% of find the idea of trying out new flavors sexy and exciting, and surprisingly, 73% of them would even most willingly give up social media first forever before sacrificing flavor.

Overall, the research reveals how our flavor preferences are just as important when it comes to choosing a partner, as eight out of ten people said they are more attracted to people who share their flavor preferences. A third even said they found someone ordering a dish they disliked a turn off, though one in five is wise to this and admits to choosing a meal they didn’t like to impress a date.

“Having studied the behavioural patterns behind food consumption for over 30 years, this research by Knorr validates something I have long suspected; that food and flavors are a window to our character and our flavor preferences offer a vital insight into our personality,” shared Greg Tucker,  Flavor Expert and Psychologist. “So it is no wonder that when pairing up, we seek soul-mates who are also eat-mates, who like the same food and flavors that we do.”

Selfies on the restaurants we've been to! Hihi
Testifying to what Greg said,  Jonas has been my foodie buddy aside from being the best boyfriend I could ever have. I've figured out how the most common thing between us have brought our relationship to the next level. We're both always in the hunt for the best food out there. Actually, I'm guilty of dragging him to different food places to try out new dishes and treat our palates. <3

In terms of food, we really love eating meaty, savory dishes. We're a huge fan of burgers and anything meaty in between. Some of you may not know yet but I'm picky with what I eat. Sometimes I'm thinking if I'm on the verge of being a carnivore already. Lol

Got a similar #LoveAtFirstTaste story? Share with me your best foodie experiences either with your family, best friends or loved ones to win an exclusive Unilever Food Gift packs. Just repost the photo below together with your #LoveAtFirstTaste story in the caption to make your entry count! I'll be choosing three winners by May 4

Take the Knorr Flavor Profiler at and share your flavor personality with your Love at First Taste stories online using the official hashtag #LoveAtFirstTaste.

For more information, kindly visit

PS. Already announced the winners by commenting on their posts. Thanks everyone for joining! <3

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  1. And we were just talking about this earlier may contest ka pala! I haven't found my date like this yet maybe I should try real soon maybe then I can find my one haha.

    1. Yizz Mother Earth! Hee hee But tbh, I find the video really cute and one-of-a-kind. Why not we organize this locally, mukhang may potential. Hmmmm 😉😉😉


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