Celebrating Beauty Through the Years
Expect 2016 to be a year of changes and big things for doctors
Manny and Pie Calayan.
The first is the return to Manila of Dra. Pie, who has been
based in the US for the last five years and where her daughters are studying.
With her return to Manila, she brings news of grand plans for the Calayan
Surgicenter, now marking its 21st year in the beauty business.
One of the biggest changes will be to their clinics. They
currently have two branches: One along Timog Ave. in Quezon City, and the other
in Makati, and they plan to open another one in Alabang before the year ends.
There are also plans to expand to locations outside Metro Manila, specifically
to Baguio and to Japan.
In terms of look, they want to make the clinics more relaxing so
clients don’t feel they’re in a medical or surgical facility. Browns, blacks
and dark colors will give way to cooler and more comforting pastel shades.
Instead of solid walls, they plan to install more glass to allow the passage of
air and light. They are also putting in new facial beds, and adding newer and
more modern treatment machines. “Papalitan lahat. Our goal is to have a major
makeover of the clinics and give them a new image and a fresh, modern look. So
the client will feel very at home pa rin at di nila maramdaman na nasa clinic
sila,” says Dra. Pie.
The planned changes will also include a logo re-design and
re-branding from Calayan Surgicenter to Drs. Manny and Pie, who are also called
“PieMann” for better recall.
Along with upgrading the clinics and machines, they are also
working on their online presence. Their website, http://www.mannyandpiecalayan.com has all the information one
would need about their services and clients, who include celebrities like
radio-TV host Sam YG. In his testimonial, Sam said: “Nakakalbo ka na ba sa
traffic, stress at love life mo? Buti nalang meron ng #HairMax solution si Papi
Doc @mannyandpiecalayan #relax#okidoks — @_samyg. The Hair Max solution is just
one of many services the Calayans offer. An improved YouTube channel is also in
the offing where Dra. Pie answers all questions on skin and beauty, among
others.
But the most important change happening is that the couple plans
to make their approach even more personalized.
“We are focusing more now on personalized consultation and treatment.
Hands-on,” explains Dra. Pie, who is eager and excited over all the big things
happening in their group. “Sa ibang clinics kasi, when you go there for a
consultation, maraming doctors, may nagko-konsulta sa iyo, tapos may gagawang
iba. But with us it’s really personalized. Kami pa rin ni Doc. And we really
try to have a personalized relationship with our clients, that if they have
questions, madali kaming ma-contact para sumagot. Si Doc ‘yung nag-o-opera, and
I do the procedures, especially if the patient wants it that way. But usually,
‘yun nga, lahat ng surgery kay Doc, lahat ng derma sa akin. So that means lahat
ng skin-related issues like pigmentation, fine lines, whitening, I take care of
those.”
They really want to take a more personalized approach this year.
Dra. Pie is even incorporating her own vegan lifestyle into the advice she
dispenses to patients. The Calayans — and Dra. Pie in particular — are avid
practitioners of what she calls “alternative dermatology” in which drugs or
medicine are not always the first option in treatment.
Health and wellness are now prime concerns. It’s not just about
looking good on the outside — the cosmetic aspect of it — but also feeling good
on the inside.
She explains: “I try to avoid if possible giving drugs to my
patients. The products I have are plant-based, like my lifestyle, because I’m
vegan. Nakita ko ang benefit sa akin. Pati patients ni Doc, ako na rin
nag-co-consult sa kanila on how to maintain their post-lipo figure. I give them
what they can do, what food they can eat, kasi ang plants naman are naturally
low in calories.”
A holistic approach to beauty, that’s what it’s about. It’s like
going back to the basics, but in a more modern setting. “I treat the patient as
a whole, and not just the symptoms,” says Dra. Pie. “Like with acne for
instance, there are a lot of factors why people get acne, so we consider all
the factors. We unravel everything that could cause acne, para maiwasan. Gusto
ng patients ‘yon, especially teenagers. I don’t introduce chemical or drugs
into their bodies.”
With this kind of approach, the Calayans are essentially
re-defining beauty. But these innovations do not come with an outrageous price
tag. As much as possible, says Dra. Pie, they are keeping the prices to a
reasonable level.
They even introduced promos on special days and holidays, like
Valentine’s Day.
They believe beauty is — or should be — for everyone. “We want
to cater to people from all walks of life.”
What a beautiful world it is, indeed!
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