An Anecdote of my Brand-Consciousness

Thursday, October 26, 2017

Growing up, I figured out certain attitudes that have been consistent with my life. One of them is my brand-consciousness. I used to believe that when a product is branded, I would receive a high-grade quality product in hopes of getting my hard earned money’s worth. By the time I was slowly learning the art of shopping, I found myself dumbfounded when there are items in the market that has the same quality but at a lesser cost. (I particularly saw myself in this situation the first time I shopped at Divisoria in Manila. haha)


Today, I still hail myself as a brand-conscious person. Though I try to avoid it, I make sure to keep this attitude in handy whenever I buy my necessities. With this, I get to be keen on the quality of my purchases and get the value of what I paid for. As a bonus to that, most of the stuff that I buy highly resemble my personal aesthetics.


Patty Villegas - The Lifestyle Wanderer - Sanicare - Project Lilies - Alessa Lanot - Life After Breakfast -1

Take these Sanicare Lilies Boxes for example. Trusting Sanicare for a long time already, I always go for this brand for my tissue needs. I have allergic rhinitis that’s why I am very particular with the tissue that I use. Sounds like a first world problem, but other people with the same condition would know how it feels when their allergies trigger (all because of using a tissue).


Patty Villegas - The Lifestyle Wanderer - Sanicare - Project Lilies - Alessa Lanot - Life After Breakfast -3

Aside from its softness, I love how Sanicare is a 3-ply making it durable and convenient to use.

Patty Villegas - The Lifestyle Wanderer - Sanicare - Project Lilies - Alessa Lanot - Life After Breakfast -5.5

Starting November, the Sanicare tissues will be released in Lilies Boxes with two colors: Violet and Green. To my surprise, they’ve partnered with Alessa Lanot of LifeAfterBreakfast.ph in creating the elegant style of these new boxes. I’m such a fan of her art style ever since and seeing her works in these boxes make me adore her art even more.

Patty Villegas - The Lifestyle Wanderer - Sanicare - Project Lilies - Alessa Lanot - Life After Breakfast -4
The Liliums, Calla Lilies, and Champaca design on the Sanicare box particularly enamored me. 
All praises to Sanicare for uplifting local artists in collaborations like this one. These local artists deserve projects like such because of their world-class talent. ;)

Make sure to get your hands on the Sanicare Lilies Boxes in the supermarkets near you starting November! To know more about Sanicare, you may visit their Facebook page at facebook.com/sanicare.ph or their Instagram page at @sanicare_ph.

Patty Villegas - The Lifestyle Wanderer - Sanicare - Project Lilies - Alessa Lanot - Life After Breakfast -8

Let me know in the comments section below if you’ll grab yourself these boxes on your next grocery run! :)

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